Thursday, October 15, 2009

Get a Clue

At least once a week, some poor soul walks into our store with an awe-struck look and a spiral binder. These are people who have the mis-guided dream of opening their own restaurant. They either have the "best recipe ever" for pulled pork, or are looking to supplant their retirement with income from a concession stand. Today, we had TWO within an hour of each other.

Their first question is always, "Where's the used equipment?"

To which we answer, "We try to stay far, far away from the used stuff."

Then, they go over their list of stuff they need and want price quotes for them. By tomorrow. For a place they may or may not open within a year. Our next questions are always, "Do you have a location in mind?" "Does it have a hood system in place?" "Is the site plumbed for gas or wired for 208 volts?"

The next inquiry should be, "Have you had your head examined?" or "How much of your life are you willing to give up to break even your first year if you're lucky?" or "Do you have any idea what it takes to run a restaurant?" or "Are you Nucking Futs?"

These people have no idea what the difference is between a high-temp or low-temp dishwasher is. Or what a 1/6th pan is. Or if they need a hood system over their gas 10,000 BTU deep fryer.

I'm tired of teaching these people the rules only to be castigated over the cost of a convection oven. Some do minimal research over the Internet into the cost of equipment, yet do no research into the hours necessary to run a place. Yet they want me to spend hours putting together a quote on equipment they will never be able to afford. For a restaurant they will never get the financing for. And are unwilling to spend the time to run.

And, oh yeah, can you give me directions to the place that sells used equipment? Yeah. Take a right on Bite My Ass Avenue and drive until you pass Up Yours Boulevard. It's right next to Delusional Depot.

2 comments:

Anonymous said...

Have you ever considered being a Consultant? Maybe a Virtual business, that would let you guide people "by distance" and help them with a business plan, equipment, etc., ...then write a How To book.

I am sooo serious.

Best, L.

Ex-Restaurant Manager said...

L - the idea's been kicking around in various forms for awhile. Unfortunately, most "Mom and Pop" restaurants want free help and chains tend to promote their biggest kiss-ups into the position of Area/Region Manager.